Rumors have been spreading about Apple and Yahoo's collaboration against Google in the mobile world. It's been almost a year since Apple parted ways with Google's implementation in the iOS with the introduction of Apple's own map app as well as the removal of the default Google Maps and YouTube app. Since then, Apple has relied on Yahoo's search engine to sync its Siri searches and other data like weather and stocks. However, Google has been flourishing thanks to Android which controls 70& of the smartphone platform market share.
It seems that Apple must come up with a better integration with Yahoo to break free from its reliance on Google, as Google still is the top search engine for the consumers. Even though Apple Siri has implemented Wolfram Alpha to replace Google, I think it will be a smart decision to further develop the iOS with Yahoo to target Android. With Google dominating the web search engine market, Yahoo will benefit a lot from an exclusive alliance with Apple.
http://appleinsider.com/articles/13/04/11/broader-apple-yahoo-partnership-viewed-as-logical-step-for-both-to-fight-google
We all saw how divesting from Google maps worked out for Apple. Apple will have to work twice as hard to come to par with Google users satisfaction with the search engine.
ReplyDeleteGoogle is just too big, useful, innovative, and smart to just snuff. Apple's continuous attempts are definitely not worth it in the long run, and will end up forcing the company to lose more than it gains.
ReplyDeleteI don't think Apple will really rely on Yahoo! to compete with Google. It's rather like a natural alliance as the opponent of Google at the hardware/software ends, than a strategic alliance that can really make a big impact.
ReplyDeleteThis kind of union is exactly what yahoo needs if it is going to compete with large players and try and regain any of the former reputation it had.
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