Often we see and post movie screenshots or gif's of our favorite TV shows everywhere on Facebook or Tumblr blogs, but we've never really had a problem with any significant copyright issues. Maybe because they just don't care or maybe because they can't control every little image or video clip files swarming the social media. However, Hollywood doesn't seem to like distribution of their movie or TV show content through apps on our phones. Even though I'm not particularly interested in downloading an app just to get some latest Hobbit or Avengers wallpapers for my smartphone, I always see those mobile apps on the app stores. Hollywood does have copyrights for whatever they film, and now they want to shut down those who want to distribute them.
Today there are officially hundreds of thousands of apps available to whoever holds a smartphone, and it is probably nearly impossible for Apple or Google to regulate every app out there and scrutinize the legal details. I honestly don't know how much it really matters to the film industry to have pictures of movie scenes on your phone other than help market it, but Hollywood believes these apps should pay licenses to distribute this content. With stricter ruling like this example of hunting down smartphone apps from a pool of nearly a million, Hollywood seems to continue to battle today's constantly evolving digital world.
http://www.fastcompany.com/3006450/fast-feed/hollywood-takes-its-copyright-fight-rogue-mobile-apps
Hollywood is like a dictatorship. They want to control the flow of information in the world, and that's never a good idea. People should fight them by downloading as many of those apps as they can.
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